It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a ...

When developing your brand positioning statement, I recommend following a useful model that was developed in the packaged goods industry. This model includes three steps: 1. Outline your target ...

We ran out of space that Friday and ended saying: “What is the difference between the before versus the after-consolidation BPS (Brand Positioning Statement ... feel really clean down there ...

Need help in creating an ideal brand positioning statement that truly represents everything that your brand stands for? Request a free proposal to know how experts at Infiniti Research can help.

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on building a strong market positioning statement.