This is a "brand architecture" move Melbourne ... Ultimately, Ritson says Google/Alphabet will become more innovative a company as a result of the re-org. "There's a very big link with a house ...

This is a brand architecture play. That’s huge because when a company ... By creating a house of brands and the Alphabet holding company they distance corporate risk from brand equity and reduce any ...

Finally, Google’s vision, or the way it sees its position in the world, has always been core to its brand, but what is the vision for Alphabet, and what does the new company actually stand for?

Google said Monday it will be owned by a new umbrella company ... for this to be a big consumer brand with related products — the whole point is that Alphabet companies should have independence ...

In other cases, the sub-brand architecture just simply doesn ... Google to hone their brand focus, leaving Alphabet as the parent to the company’s broad portfolio products, services and ...

Google announced a corporate restructuring on Monday, forming an umbrella company ... become Alphabet's executive chairman. "We are not intending for this to be a big consumer brand with related ...

Google announced Monday that it’s restructuring under a larger company named Alphabet ... be confused as to what brands and companies are now under the control of Alphabet.

We want to rename Zomato Ltd, the company (not the brand/app), to Eternal Ltd,” CEO Deepinder Goyal stated in a letter to ...

This is a brand architecture play. That’s huge because when a company ... By creating a house of brands and the Alphabet holding company they distance corporate risk from brand equity and reduce any ...