During the brand’s dedicated 2025 Buick Brand Day event, General Motors unveiled an all-new architecture and the Electra sub-brand for Buick New Energy Vehicles (NEV). The automaker’s SAIC-GM ...

In other cases, the sub-brand architecture just simply doesn’t serve ... Because most sub-brands are visually and tonally in line with each other, bad publicity or a colossal failure in even ...

Brand architecture is a phrase used to define how a company structures itself in relation to its brands and/or sub-brands. It is a company’s positioning and how it presents itself to the consumer.

build individual sub-brands and/or discrete product brands, and how you integrate a brand into your portfolio. Step 2: Pinpoint the model that’s right for your business. In broad strokes, there are ...

Remember when Harley-Davidson spun up an electric sub-brand, only for everyone to realize slapping a new label on a bike didn't change the fact that it cost way too much? Ever wonder what it would ...

Sub-Branding and Portfolio Branding Master branding is part of a branding architecture landscape ... reputable brand to promote a new product or product line. In marketing, a master brand or ...

This week the Japanese automaker revealed details of a bold plan to launch an EV sub-brand next year ... dramatic front fascia design with a thin, line-shaped LED headlight pattern stretching ...

Buick has announced a new Electra sub-brand and Xiao Yao platform for the Chinese market. The company also teased three upcoming Electra models including a sedan, crossover, and van. The platform ...

To stay competitive, Volkswagen Group is launching a China-exclusive sub-brand called AUDI — yes ... It also featured an 800-volt architecture for ultra-fast charging, allowing the battery ...

TOKYO, April 4, 2025 /PRNewswire/ -- KOLON SPORT, a premium outdoor lifestyle brand, has unveiled its avant-garde sub-line「K:」—a bold initiative that merges minimalist efficiency with "quiet ...