Your architecture is the underpinning of your brand; it ensures that any future changes (redesigns, rebrands, mergers, and acquisitions) won’t shake your brand foundation. Advertisement Getting ...

Intel Corp., another prime example of a master brand, has several competing product offerings under its banner. At one time, Intel offered a full range of computer processors, such as Pentium ...

A long-standing example of such a brand architecture is that of Virgin with its plethora of sub-brand extensions. These are often franchised, and occur across disparate markets, ...

Classic examples of architects who have become known for a signature style include Frank Lloyd Wright, known for his revolution of domestic architecture and his signature organic architecture and ...