How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy. In the fiercely competitive corporate world, brands are obliged to search for ...

You may be given the task of making an investment to get your company's brand architecture strategy right. However, brand architecture is a very broad term, and different companies have different ...

Traditional brand architecture strategies comprise: independent brands owned by one firm, independent brands endorsed by a masterbrand, brands connected to a masterbrand and its associations, and ...