A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Remember Hilary Duff‘s 2007 performance for the Today show's summer concert series? SNL‘s Barry the Midwife (Bowen Yang) and ...

Today With Jenna & Friends guest host and SNL cast member Bowen Yang was proud of his co-star Ego Nwodim for her recent slip-up that may have earned a fine for the iconic NBC series. Jenna Bush ...

“Saturday Night Live” cast member Chloe Fineman played a fictional Syracuse woman in a funny dating show skit titled “Indiana ...

The show had Secretary of Defense Pete Hegseth (Andrew Dismukes), Vice President JD Vance (Bowen Yang) and Secretary of State ...

SNL” mocked Trump officials mistakenly sharing military secrets with journalist Jeffrey Goldberg. The sketch featured Defense ...

Saturday Night Live's cold open saw another blunder by top Trump administration figures as Pete Hegseth, JD Vance and Marco ...

Saturday night's "Barry the Midwife" sketch digs up a nostalgic pop culture moment. By Ashley Iasimone Remember Hilary Duff‘s 2007 performance for the Today show’s summer concert series?

The comedic sketch has Yang and Madison, the Oscar-winning Anora actress who hosted the episode, recreating Duff’s choreography. Duff’s understated dance moves to her song “With Love ...