Wireless carrier Boost Mobile has unveiled a national advertising campaign and brand repositioning timed to the introduction of its new 5G Boost Mobile Network, per details shared with Marketing Dive.

Boost Mobile’s offering, however, is fairly barebones in comparison to rivals. The $25 monthly deal includes up to 30GB of 5G speed data, with very slow speeds after (technically unlimited!).

San Antonio and Phoenix already have their own mobile deals and won't have Boost Mobile on their jerseys, but still are part of the deal. WNBA teams have been allowed to feature corporate sponsors ...

The repositioned brand includes a new Boost Mobile logo, which replaces the “ramps” of its previous logo with an “infinity” symbol meant to symbolize an “infinite commitment to progress.” Supporting ...

Nearly every WNBA team will have Boost Mobile on its jersey as the league enters a multiyear marketing partnership with the company Monday. ... Boost Mobile logo to be on most teams' jerseys. 13y.