An editor reviewed five makeup brush cleaners with various different brushes. Plus, experts shared the importance of cleaning ...

We asked two celebrity and runway makeup artists what will be the biggest spring makeup trends in 2025—and their answers were ...

Concealer sticks are a great thing to keep on hand, since they're practical tools for quick coverups. The Stryx pen was made ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Over the years, I've accumulated dozens of makeup brushes, which means I’ve also spent far too much time cleaning them. Dirty brushes can screw up your glam, but can also cause breakouts and ...

Pigmentation and Coverage: Sheer pigments provide the lightest natural flush for a naturally rosy-cheeked look. Meanwhile, ...

But all of that changed when I started using the Emi Jay Mini Boar Bristle Brush. Is it dramatic to say that I’m a happier ...

The "watercolor blush" technique, which features a soft, diffused tint with watercolor-inspired shades, will be major this ...

Benny Blanco hilariously attempted to put makeup on his fiancée and Rare Beauty founder Selena Gomez in a video shared on ...

Just fluff your brows with the brush, then fill them with the pencil, and freeze them with the gel. Brows complete. Focus your makeup routine with this 4-piece mini brush set. It includes a blush ...

Whether you’ve spotted a lipstick stain or spilled some foundation, don’t fret. We consulted makeup pros about the best ways ...

“This brush feels so soft on my face,” one satisfied ... companion,” adding that she uses it “every morning.” “My makeup artist — who’s been my makeup artist forever — she ...