In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W. Chan Kim and Rénee Mauborgne, launched a ...

In studying these data, we have observed a consistent pattern of strategic thinking behind the creation of new markets and industries, what we call blue ocean strategy. The logic behind blue ocean ...

Beat-the-Competition Thinking Is Dead When the book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne was released in ...

Without freeing up leaders’ time in this way, it is often no more than wishful thinking that leaders will have the time to up their game. To put blue ocean leadership in action, we adapt the analytic ...