Furthermore, Kim & Mauborgne’s book contains a host of examples and some handy tools helping managers facing the challenge of developing new strategy. Yet, the blue ocean metaphor is also ...

The book ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant’ has had a huge impact worldwide. Written by two INSEAD professors, W. Chan Kim and Renée ...

In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W. Chan Kim and Rénee Mauborgne, launched a ...

In 2004, a cool little book called “Blue Ocean Strategy ... towards creativity and problem-solving. In summary, applying the Blue Ocean Strategy to link building is not its intended use ...

W. Chan Kim and Renée Mauborgne introduced the concept in their book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. This approach challenges ...

SARAH GREEN: So I’m wondering, this idea of blue ocean strategy has become one of the classic ideas that HBR has ever published. The book sells ridiculously well. Why update the book?

Chan Kim and Renée Mauborgne wrote one of the most influential Harvard Business Review articles of all time: “Blue Ocean Strategy ... and their book on the topic, published in 2005 by ...

We continue our examination of the business book Blue Ocean Strategy with an interview of authors W. Chan Kim And Renée Mauborgne. We explore their motivation for writing the book, and why more ...

authors of the Blue Ocean Shift and Blue Ocean Strategy. blueoceanstrategy.com I’m not the only one who had that reaction. The book has had a phenomenal run since its publication in 2005 with ...

One of the most successful efforts to do so is the book "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne.