It’s called "olo," and it’s a color defined by pure M cone activation. "Subjects report that olo appears blue-green of unprecedented saturation, when viewed relative to a neutral grey ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green ...