IKEA's Blåhaj is a meter-long toy shark that has a long history of online fandom. Now TikTokers are joining in, with videos gaining millions of views.

On the evening of Sept. 12, a mass of fuzzy blue plush sharks in varying sizes laid strewn across the concrete bench that lines the north edge of the Main Quad. The angular mass of stuffed sharks ...

The talk of the town on China's Twitter-like Weibo platform on Monday was a small blue shark named ... Ikea's intention to pull Blahaj from its shelves might not apply to all its retail regions.

Blahaj fans are so dismayed that there's even an online petition on Change.org in hopes of getting Ikea to change their mind. At the time of writing, the petition has 4,536 signatures.

In a content series created by Wieden+Kennedy Tokyo, viewers see the excitable plushy shark taking to the streets to speak to city-goers about his unique passion for renting modest homes.

The £66.99 shark is offered with free delivery from London and the last available after selling 37 at that price. The £333.99 shark also has free delivery from Edinburgh, with more than 10 ...