When choosing a purple dye, you can opt for deep, cool-toned violets or warmer plum shades that will give you a Burgundy-purple finish. For more on what types of dyes to use, and tips on how to ...

“You can create a deep lustrous shine with a near-black purple with a permanent hair color like Matrix LightInsider Lightening System 4RV,” Papanikolas tells me. “In dim light this shade ...