There were thousands of posts: reblogged vintage photographs of Paris in the '70s, of window sills littered with poetry books, of black boots against grunge city ... aesthetic, alluding to the ...

You’re a terrified college transfer in New York City, lonelier than you ... thing they’re longing for: the aesthetic of Tumblr, where a high-contrast black-and-white photo of Doc Martens ...

By the early 2010s, the so-called "Tumblr aesthetic" had users in a chokehold. During its heyday, it served as a place for teenagers and young adults to make blog posts about the interesting, the ...

My hashtag era. In my small Tennessee town, where a ribbon-cutting ceremony for a new Cheesecake Factory was exciting news, I saw Tumblr as my window to life outside of the suburbs. I stared at ...

Between the early 2000s and the early 2010s we sped along quickly, jumping from Y2K, to emo and eventually into the Tumblr aesthetic. But what trend defined the late 2010s? As social media took ...

Kylie Jenner has pastel pink hair. There’s no doubt about it: 2014 Tumblr is back. The once-pervasive aesthetics of the influential blogging site have made their way back to some of the internet ...