Aditya Birla Group business Birla Cellulose introduced its eco-enhanced textile 'Livaeco' at Jaipur Times Fashion Week with a dedicated showcase in collaboration with Indoera, Juniper, and Holly Hock.

Can innovation and sustainability co-exist? Increasingly, they must. Consumers are demanding more innovative, sustainable ...

Dark green is the most coveted color in sustainable fashion-not just for its aesthetic, but for the sought-after Hot Button Report "green shirt" scorecard, released annually by not-for-profit ...

The main source for the production of staple fibres or filaments such as viscose, lyocell, modal or other types of new ...

Canopy has already been working with several of the biggest Indian players: Birla Cellulose, Walmart owned Flipkart and Myntra, as well as fashion brands like House of Anita Dongre, which has an ...