By examining big data, companies can create successful customer loyalty and retention programs, and personalize consumer interactions in meaningful ways – both of which are crucial to strong ...

"Processing and analyzing Big Data results in customer profiles and personalized services," Cotrupe said. "This enables [companies] to create customer loyalty programs that maximize revenue ...

But thanks to big data tools and technologies, companies can act on this data, and do so with confidence. For marketers looking to build a customer loyalty program, that’s a potential game-winner that ...

Learn more: What Big Data Means for Customer Loyalty Chris Brahm is a partner with Bain & Company’s Digital and Advanced Analytics practices. Aaron Cheris is a partner with the Customer ...

Businesses have been using data to understand customer behavior and increase customer loyalty for decades. There’s more data available than ever before, but instead of feeling more informed about ...

A loyalty program provides a sophisticated means of tracking every transaction between a customer and a brand so that the Big Data can then be analysed to better understand the buyer’s habits and ...

A Middle-Way Solution to Loyalty in a Big Data Era There is a middle-way solution that doesn’t return to the retro ages of punch cards or requiring customers to use data-tracking cards or apps: Mobile ...

This is Part 3 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the SoLoMo shopper and how today’s retailers are keeping pace with educated and ...

Digital transformation. Voice of the Customer. Big Data. Customer Experience. Data-driven, customer-driven Business. Today’s businesses and brands face more disruptors today then they have since ...

Another day, another BIG DATA play. UK-based ERN, a Big Data startup targeting banks and merchants who want to create customer loyalty-based offers, has announced that it’s raised a $2 million ...

It’s the company’s big-data customer loyalty program, valued at $1 billion by creditors. Caesars chief executive Gary Loveman, a former Harvard Business School professor, said he devised the ...

The problem is, most medium and large retailers are besieged by the data produced by all our interactions with them. Big data promises ... Your biggest customer’s attention is a finite commodity. If ...