The Young Entrepreneur Council asked 11 successful young entrepreneurs for their best (and least obvious!) examples of giveaways or swag are actually worth investing in before heading to an ...

Editorial intern Claire Maurer reports on her findings at a recent beauty-industry press-preview event down in the City. Beautypress, the international cosmetics PR network, hosted their Spotlight ...

The award for best swag giveaways at this year's Gen Con convention has to go to software developer Cryptic Studios for their trivia challenge prizes. In order to promote Champions Online (an ...

Bene-babes of the world, listen up. The cult-favorite brand, which has long been known for its arch-saving products such as Gimme Brow and Ka-Brow, has announced a pretty swanky giveaway. From now ...

As Americans' appetite for swag has grown, so has the industry that caters to it. Norman Cohn, chairman of Advertising Specialty Institute, has been in the industry for six decades. He talks about ...