We’ve found tons of toys on sale at Amazon right now — from can’t-miss icons, like Lego, Barbie, and Fisher-Price, to more recent best-sellers, like Squishmallows and Magna-Tiles ...

Barbie and Lego, owned by Mattel and Lego Group respectively, dominate the toys and games category on Amazon and Walmart, boasting high Paid Share of Voice (PSOV). Mattel and Lego lead the way among ...

Then there’s classic toys like Play-Doh and Barbie which remain crowd-pleasers ... everything you need for a satisfying build, and the Lego Builder app for the digital instructions makes ...