I explore all things Digital Transformation. Customer journey mapping isn’t new. In fact, it’s become an essential part of digital transformation as execs begin to understand the role customer ...

If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a customer journey map will help you understand a customer’s experience before ...

A customer journey map is a visualization tool showing how someone engages with your product. A process map visualizes all steps of the process, allowing for a quick understanding of how the ...