Forget Juicy Couture. You’re a Baby Phat girl. It’s hard to describe the chokehold Kimora Lee Simmons’ globally-rocked Baby Phat line had on us in the aughts. Created as an offshoot of her ...

“Me and my friends would buy kid’s T-shirts and wear them, so I started making them for Baby Phat,” Simmons tells Vogue. In the 2000s, the brand picked up momentum, with Baby Phat’s figure ...

These pieces are meant to close the gap between the past and the present, making these clothing more about the reign of Baby Phat, but it also ushers the brand into the current fashion lexicon.

Pretty soon there were lingerie lines, kids clothing and more. Fresh off her American Idol win, the country superstar perfects mid-2000s trends at Baby Phat's fall 2006 runway show. Long before ...

Earlier this year, Kimora Lee Simmons announced the relaunch of her coveted streetwear brand, Baby Phat ... of the label’s own clothes. The exclusive Baby Phat by Kimora Lee Simmons is finally ...

Ms. Simmons developed Baby Phat as an expansion of Phat Farm, a brand owned by her ex-husband ... Ms. Kurayeva feel more confident about the clothes she makes, she said. “I’m not going to ...

Baby Phat is officially back. Earlier this year, Kimora Lee Simmons’ brand collaborated with Forever ... The signature tank tops are $75 while t-shirts are $85. Yesterday’s unveiling was ...

In the late 1990s, hip-hop crossed over into popular, mainstream culture, bringing with it the idiosyncrasies of the communities that birthed it. For years, rappers and their peers were known to ...

In 1999, Kimora Lee Simmons put her stamp on women’s streetwear with her brand Baby Phat. The clothes, which included denim and athletic wear, were meant to flatter every figure and the ...

Urban-style clothing and accessories brand Baby Phat has launched a mobile commerce site that gives visitors a personalized experience based on cookied user information. New shoppers are assigned ...

In 2004, Baby Phat, the apparel brand for women and girls that Kimora Lee Simmons made a household name after its launch in 1999, released an iconic piece of technology: the Baby Phat by Kimora ...