Boots shoppers get an added perk upon purchase as a 50ML tube of children's Applemint Toothpaste is also included, which is ...

BEST PRODUCT EVER! My little boy now loves brushing his teeth, and calls to do it constantly (from having to battle to even get a toothbrush in his mouth this is a massive win!)" ...

Another parent shared their joy on the brush-baby website, exclaiming: "BEST PRODUCT EVER! My little boy now loves brushing his teeth, and calls to do it constantly (from having to battle to even ...

Jo Frost, best known for her role as the parenting and childhood behaviour expert, Supernanny, has hit out at parents who don't supervise their young children brushing their teeth. Taking to ...