German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop ... with the central stokes of the M and the W shorter than the rest. The logo is not set to ...

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

Continuing down the marketing rabbit hole, the automaker says the transparent ring is a ... also introduced new versions of the BMW i and BMW M logos. They feature a flatter design that trades ...

I'm a fan of the current trend towards more flat logo designs ... eliminated the black from the outer ring with the BMW letters and made it transparent. While the car company's taking pains ...

He went on to explain that BMW hopes its new transparent logo would “invite our customers more than ever to become part of the BMW world.” (Another revelation: The blue and white at the center ...

BMW’s senior vice president of customer and brand, said in a statement on the company’s website that the new logo “radiates openness and clarity.” “With this new transparent variant ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

which places the customer at the center of all activities,” says BMW. The solid black ring goes from black to transparent, which means whatever color the logo is stamped on will fill that portion.