Its new Hold the Phone case has a molded cutout on the back to hold one of Bic’s EZ Reach lighters, specifically those designed by Martha Stewart and Snoop Dogg as part of a collaboration with ...

How has your partnership evolved over the years, and what makes you both the Ultimate Mood Masters for this BIC Lighter campaign?” I asked. Snoop leaned back and dropped it straight.

The BIC pocket lighter has been a cultural touchstone since it was launched in 1973, when "Flick my BIC" became part of the popular lexicon. The family-owned brand is the market leader and most ...

Martha Stewart’s name has been ... surprising of these projects has been promoting BIC’s EZ Reach lighters alongside none other than Snoop Dogg. “Snoop and I were asked about three years ...

If you need a lighter and own a smartphone, Bic EZ Reach Lighters has a solution. The company’s limited edition “Hold the Phone” Case is launching ahead of the holidays, and two big ...

Designed to bring out your inner spark, Martha's mood will embody ... and a touch of refined flair. Snoop and I so wish we could attend!" BIC EZ Reach Lighters are the go-to lighter for hard ...

adds Snoop, whose recommendation led to 19 Crimes' Martha's Chard ... Together, they've also hosted cooking shows and done a BIC lighter campaign together — "because she likes to light candles ...

Yes, I’m talking about the iconic duo, Martha Stewart and Snoop Dogg, who instantly ... and the special dinner they've curated with BIC EZ Reach Lighter and SWED. The media mogul also dished ...

Businesswoman and entertaining expert Martha Stewart has ... in partnership with BIC, the largest lighter brand in the United States, and SWED, Snoop Dogg’s own line of cannabis and weed ...