Hindustan Unilever Ltd (HUL) is the leader in the soap category and owns popular brands like Dove, Lux, Lifebuoy, Pears, Hamam, Lyril and Rexona. However, he added that HUL is watching prices of ...

Hindustan Unilever (HUL), in an effort to fight against the shrinking margins has hiked the retail prices of select variants of Lux and Lifebuoy soap bars by 5.55%. The price of the 120-gm ...

While HUL has reduced prices of its offerings under popular soap brands Lifebuoy and Lux by 5 to 11 per cent in ... are priced between popular entry-level packs and big packs. Hindustan Unilever Ltd ...

New Delhi: Lifebuoy, one of the top-selling soap brands in India that is worth ... personal care for Hindustan Unilever Ltd (HUL) said in an interview last week. Lifebuoy is shifting its ...

The idea has been able to resonate with the core target group on multiple levels. Apart from achieving marketing, social and visibility goals, the idea has been able to drive a behavior change at ...

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India. In India, seven out of ten ...