Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

The Cola giants are consumer brands, but they also have large B2B sales in hotels, restaurants, and more. Many travel brands have a B2C as well as a B2B channel. Most of the time ...

Many believe it's time the B2B buying and selling process takes a note from B2C. It's an omnichannel world ... and buying that are a critical part of B2B selling. 3D assets and virtual try-ons bring ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

On the surface, there are stark differences between business-to-business marketing and business-to-consumer marketing: audience size, volume of sales and magnitude of purchases. But as mobile becomes ...

The companion report on business-to-business (B2B) content marketing was published in late October. B2C content marketers say 43% of the content they create is for audiences in the top of the funnel ...

B2B event marketing techniques for B2C companies In 2023, reaching new customers and retaining existing ones requires a balanced approach considering the competitive market. Listed below are some ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...