Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

B2B if you’re selling to businesses and B2C if you’re dealing with consumers. Unfortunately, it’s not that simple. As alluring as this segmentation sounds, ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

Ultimately, whether in B2B or B2C, marketing is about the human experience. Technology should be seen as a means to an end, enhancing human capabilities and addressing real-world challenges.

And let’s remember that B2B firms are primarily sales’ led, not marketing-led like B2C firms (with some exceptions like auto/property). The B2B sales leader has the louder voice and influence with the ...

When you inspect further, the line between B2B marketing and B2C marketing isn’t so definitive. Positioning your brand as the knight-in-shining-armor, the superhero of the story, is what matters.

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven ...

2. B2B marketing builds relationships. While B2C marketing usually has the end goal of selling a product or service, B2B companies are often looking for ways to establish ongoing relationships.

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as part of The Drum’s B2B focus.