said the social media platform they use for B2B paid marketing is decided by doing a persona definition exercise. This exercise reveals the preferences of the audience and allows them to focus ...

Target your audience and create buyer personas Once you have your goals in mind ... and micro-influencers are an extension of that. Social media marketing offers vast potential for B2B marketers; yes, ...

The campaign centres on two social media personas ‘Mary’ and ‘Harry ... The activity is supported by paid online display advertising, email, direct marketing, syndicated media, paid search and social ...

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media ...

And as more people continue to lose trust in social media from a personal perspective, fewer people seem to see the value in using it for B2B marketing and engagement. Admittedly, most of my ...

You can still reach key B2B stakeholders through social media marketing. But without the right strategies and tactics in place to reach these buyers on the right platforms, your social media ...

Brand Awareness – Intelligent use of social channels, particulaly LinkedIn and Twitter, can give you exposure to a previously untapped audience Establish Authority – B2B brands can position themselves ...

There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020. Let me start with the good news: B2B influencer ...

The goals of B2B social media marketing campaigns range from customer ... preferences and challenges of your intended audience. Create buyer personas to gain insight into your target audience's ...

B2B marketers on social media need to know something before starting any campaign: Their potential buyers are focused and living and breathing in the same platform as their peers. It’s one of ...