In a recent B2B buyer motivation study we conducted on how electrical engineers ... making process and the other was a more ‘preventative’ buyer. The first persona, the Security Seeker, is ...

That is, unless that someone happened to be a CISO talking about B2B SaaS. In that case ... processes will invariably lead to friction, frustration and wasted effort. It’s time to evolve ...

Online buying may be the default, but 85% of B2B buyers report frustrations that lead to abandoned purchases. Missing or inaccurate stock levels, pricing, and delivery timelines are pushing buyers ...

Any successful B2B strategy must be geared towards lead ... It’s your ideal target buyer persona. Once you discover your target market you need to create content that resonates with them.

B2B marketers are great at targeting customers, but often not so great at understanding the personal motivations behind each buyer. Carbon Design chief executive Scott Gillum explains what you ...

B2B marketers say the top frustrations salespeople have with lead generation campaigns are insufficient data and poor lead quality. About the research: The report was based on data from a survey ...

MADRID--(BUSINESS WIRE)--A new industry study released today, Empowering inspiration: the future of travel search, identifies trend-setting consumers' behavior and motivations when shopping for ...

Morningstar brands and products Company Portfolio ...