In B2B environments, effective communication is crucial for shaping revenue outcomes and brand perception. By aligning ...

Effective communication is a vital strategic asset in B2B markets, shaping revenue outcomes and brand perception. Tailored ...

In the sweltering Cannes heat, the social network’s Mimi Turner explains to The Drum that, when it comes to B2B buyers, the ...

As B2B marketing evolves, so do B2B buyers ... 21% of millennials analyze rankings and reports as part of their decision-making process; and 50% of Gen Z is on Snapchat, nearly 45% uses TikTok, and ...

Up to 90% of B2B buyers already use generative AI tools, according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year. This shift ...

The protagonist is, in this context, the customer or persona who is making the buying decision ... is shared early in the sales process. Related: Your B2B Customers Deserve Engaging Content ...

If today’s B2B sellers and marketers are to re-establish their position within the transaction process, they must accept that their role is to be an integrated element in the group decision making ...

It’s a dynamic process, not a static ... content buyers consume before making a decision. The changing buyer’s journey presents emerging challenges for B2B companies, but with those challenges ...

How can you influence their thought process and decision-making? Traditional tactics like cold calling and tele-prospecting are becoming less effective. People now talk about the shadow funnel and ...