B2B stands for ... As the purchase decision usually involves more stakeholders. And businesses often have formal processes and policies they need to follow when making purchases.

Gone are the days when B2B buying decisions were made by a single person. As businesses grow more complex and decision-making becomes more collaborative, the buying process now typically involves ...

To find out, Iron Horse surveyed 400 B2B marketing and sales decision-makers. Some 55% of marketers say salespeople should be involved in the content creation process in order to execute ABM ...

Brandon Spear | CEO of TreviPay, a global B2B payments and invoicing network that believes loyalty begins at the payment.

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

Indeed, 70% of B2B companies see prospecting as an essential part of their new business strategy. Yet prospecting is a more ...

A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

Up to 92% of B2B buyers are more likely to purchase ... and mitigates the uncertainty that can impede their decision-making ...

Digital Sales Rooms are revolutionising B2B sales. Find out how these tools drive data-driven growth and optimise the ...

Now, the CMO, CFO, and HR are all critical in the decision-making process.” The immediate consequence for brand stewards, Keene told the 2020 Association of National Advertisers’ (ANA) Masters of B2B ...

Now, the CMO, CFO, and HR are all critical in the decision-making process.” The immediate consequence for brand stewards, Keene told the 2020 Association of National Advertisers’ (ANA) Masters of B2B ...