But advocate and referral ... client support staff, in addition to senior buy-in. Let’s take a look at some of the tactical activities that might form part of your B2B client advocacy program.

As B2B companies become more customer focused, unique opportunities are arising from the deep bonds developed between buyers and sellers. Tactics such as referral marketing have become more prevalent ...

Not necessarily: "In some very valid cases, going out to a customer and saying, 'Tell people about us,' or, 'Could you introduce me to some friends,' is just not good; there's not a flow to it, it ...

"If we take referral ... program? John: It's huge. What you're doing is you're shifting it from transaction to let's collaborate to add value to other folks. I'll give you an example. This obviously ...

Research shows that CEOs from high-growth companies rank customer referrals as a top strategy for marketing and sales. Here’s how to build a referral program based on talent, training and ...