For the launch of its first long-lasting fragrance campaign, part of the Power of a Fragrance platform, AXE is bringing ...

The automotive conglomerate known as Stellantis owns 14 different automotive brands — a number that would make pre-recession ...

Volvo is once again planning to axe estate cars from its lineup, turning its back on a body shape that has been part of its ...

The AXE brand is a loyal companion in the daily life of men everywhere . Allowing them to break chains of conformity and stereotype when it comes to manhood and masculine beauty. This represents the ...

Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic. Axe tapped Sony, Wild Tangent and rich-media mobile advertising ...

ICONIC car brand Volvo is set to axe estate cars from its fleet after more than 70 years.  The family estate car has been part of the Swedish company’s heritage for years – but now the ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

More specifically, according to Automotive News, it appears whoever gets the executive seat will be faced with bringing an executioner's axe to some of the compant's 14 brands. Squaring which ...