Diwali is a significant festival in Hinduism, Jainism and Sikhism. In a multicultural and diverse country like India, everyone has their own way of celebrating this festival. Even though their belief ...

In my life, it has mainly been a family and Indian community holiday, with a broader awareness of it only coming to the U.S. in recent years. Now, Diwali has started to influence brand behavior.

Sweets are a treasured part of many holidays – and Diwali is no different. Diwali, the festival of lights, is one of the biggest festivals celebrated by Hindus, Jains, Sikhs and some Buddhists ...