Diwali, which was held last year on Oct. 24 and this year will occur on Oct. 20, is celebrated by over a billion people ...

In my life, it has mainly been a family and Indian community holiday, with a broader awareness of it only coming to the U.S. in recent years. Now, Diwali has started to influence brand behavior.

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Diwali is a significant festival in Hinduism, Jainism and Sikhism. In a multicultural and diverse country like India, everyone has their own way of celebrating this festival. Even though their belief ...