Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Five months into his tenure as CEO of Unity Software, Matt Bromberg is overseeing his first big product launch as he tries to push the company past an extended stretch of challenges. On Friday, the ...

SAN FRANCISCO, Calif.— Few people who’ve had the opportunity to experience augmented reality have questioned its relevance or potential. Once you’ve tried something like Microsoft’s HoloLens, it’s ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like virtual reality (VR) does. Instead, AR adds digital things to the world you ...

Social distancing is one of the proven defenses you can deploy to stay safe during the coronavirus pandemic. Google wants to lend a hand to help you stick to the recommended 6-foot (about 2-meter) ...