Changes to Nielsen's out-of-home measurements could result in biggest Super Bowl TV audience ever
The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...
Nielsen2d
Christmas 2024 is Nielsen’s most-streamed TV day ever
New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...
Nielsen10d
Navigating media’s complexity with audience planning
But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...
RBR6d
Paramount Re-Ups With Nielsen For Audience Measurement
Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...
Advanced Television12d
Audience Measurement Coalition launches
A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research ...
RBR12d
An EU Call For ‘Independent, Transparent and Fair Audience Measurement’
A "unique voice to European regulators on all policy matters related to audience measurement" in the context of the adoption ...
Foxtel's measurement service unaffected by Kantar sale
"We do not foresee any impacts on our collaboration and are excited to see how the company progresses from here." ...
TV Technology12d
Former Fox Sports Ad Exec Dan Donnelly Joins VideoAmp
Former Fox Sports executive Dan Donnelly has joined audience measurement firm VideoAmp as head of sports strategy, tasked ...
Paramount Renews Ratings Measurement Partnership With VideoAmp as Standoff With Nielsen Continues
Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...