New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...

Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and ...

A "unique voice to European regulators on all policy matters related to audience measurement" in the context of the adoption ...

A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research ...

The NFL's foray into placing exclusive Christmas Day games on Netflix resulted in the the-most streamed television day in ...

"We do not foresee any impacts on our collaboration and are excited to see how the company progresses from here." ...

Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...

Former Fox Sports executive Dan Donnelly has joined audience measurement firm VideoAmp as head of sports strategy, tasked ...