But there’s one historic pillar on which the revolutionaries are doubling down – Audi’s Vorsprung Durch Technik slogan. ...

How do you take a brand idea like Vorsprung durch Technik and bring it to life beyond communications into the rest of the experience? This is the case study of how Audi did just that in the UK, ...

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Audi has championed integrated, consistent, innovative and creatively ground-breaking marketing for over 25 years with the famous strapline Vorsprung durch Technik. This has helped make the brand the ...

Car Deal of the Day: BYD Seal – signed, sealed and delivered for less than £305 a month Car Deal of the Day: BYD Seal – signed, sealed and delivered for less than £305 a month The BYD Seal ...

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Away from RS Torque Rear mode, the Audi RS3 proves a surefooted performance car whatever the weather. Vorsprung models come with adaptive suspension, which results in a surprisingly compliant ride.

Volkswagen's premium Audi brand is weighing whether to pass on the costs of U.S. import tariffs to customers via price increases, it said on Tuesday, ...

Comfortable, enjoyable to drive and sufficiently spacious inside for most, the current Audi A3 Sportback has long been an impressive offering marred by an interior that felt somewhat lacklustre ...