The new capability takes that customization a step further by helping you personalize your everyday phone calls and ... brand name and logo in emails to customers and your Apple Maps profile.

Additionally, businesses can now opt to show their logo when using Tap to Pay on iPhone. Apple also plans to introduce ... and department when making calls to customers, helping to differentiate ...

Apple announced on Wednesday how companies using its Business Connect tool can add their brand name and logo in ways that will pop up in iPhone apps used for email, phone calls, and payments.

Apple today announced an extension of the Apple Business Connect program, which allows companies to submit information about their businesses to Apple to be surfaced in Apple Maps, Siri and ...

But with iOS 17 later this year, Apple will expand those platform differences to phone calls, adding a big, splashy sign that your friend or family member bought the wrong phone. The biggest ...