This paper refers to the strategic and creative development stages which led up to the launch of the Health Education Board for Scotland's (HEBS) anti-smoking advertising campaign to launch Smokeline.

With the National Conference on Tobacco or Health taking place Oct. 24-26 in Minneapolis, innovative anti-smoking campaigns have been in the spotlight. (The conference aims to help improve the ...

While anti-smoking campaigns have long been part of Indian cinema, the inclusion of the sanitary napkin angle made this campaign stand out. It created a conversation around two major public health ...

Supermodel Christy Turlington has revealed the personal heartache which has spurred her to front a Government anti-smoking campaign, the death of her father from lung cancer. Since her father ...