Football and beer have always gone well together. In 1994 Amstel had the opportunity to acquire the sponsorship rights in the beer category of the UEFA Champions League (UCL). At that time the UCL was ...

UEFA announced an agreement with the Heineken Company that will see the Amstel brand become an Official Partner of the UEFA Europa League for the 2015-18 period. 043 – UEFA Champions League ...

Amstel completes the current sponsors’ lineup for the league and is on board for three seasons. The announcement pulls the beer brand back into football, having previously been a sponsor of the ...

Heineken, which has enjoyed a fruitful partnership with the UEFA Champions League ... The agreement also sees Amstel become a partner of the UEFA Europa Conference League, UEFA's new club ...

Heineken is to launch its first-ever advertising campaign created for the UK market for its Amstel brand. Amstel will launch a new TV campaign to be broadcast during UEFA Champions League matches ...

(Photo by Christopher Lee – UEFA/UEFA via Getty Images) *** Local Caption *** Jose Antonio Reyes;Beto Amstel ... The beer brand’s Champion the Match campaign allowed fans to tweet at famous football ...