In 2019, the organization officially added the birth years for Gen Z. Since then, other sources have weighed in on the suggested age ranges for Gen Alpha and Gen Beta. Check out the latest ...

Gen Zers were born between 1997, when Tony Blair came to power in the UK, and 2012, when London hosted the Olympics. Many members of Gen Z are children of previous generations, such as Baby Boomers ...

These Generation Alpha kids have not even hit adulthood yet. They are 15 years old at their oldest, so we don’t know if there is anything very different about them as adults. This is how the ...

Meanwhile, baby boomers got their label early on because it described a measurable phenomenon of elevated birth rates from ... got the idea for Gen Alpha a couple years before the generation ...

Understanding Generation Alpha’s travel preferences means unlocking how the youngest travelers are already shaping choices in ...

“Gen Alpha has grown up watching YouTubers who have turned content creation into highly lucrative careers,” Cameron Zoub, co-founder of Whop, tells Fortune. “Unlike TV, movie, or sports celebrities, ...

While Generation Alpha 13- to 15-year-olds spends an average of 127 minutes a day on the Chinese application, 10- to 12-year-olds spend almost the same amount, at 121 minutes. This is a ...