Giving teams the tools and culture they need to solve as complex a problem as AI integration really makes a difference.

Identity graphs have already transformed data-driven marketing. But according to Tom Zawacki and Keith Camoosa at Acxiom, the ...

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

As marketers and advertisers scramble to keep up, the question isn't whether generative AI will impact search engine optimization—it already has. The real question is this: How do we harness it ...

Today marks a historic turning point in the evolution of growth leadership: XerpaAI, the world’s first-ever AI Growth Agent ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

NEXT finds that many small business owners have stopped incorporating AI into their business operations since surveyed in ...

Our research suggests that “AI visibility” for the travel industry on Google has quadrupled over the last six months.

The Marketing Cloud (formerly known as Stagwell Marketing Cloud) announced the launch of its new platform. This dynamic, ...

Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies.

U.S. stock markets closed first-quarter 2025 on a negative note after two years of an impressive bull run. The technology ...