Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer's minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue ...

Repetition is powerfully effective but it is also one of the most abused creative approaches in advertising. Too many writers take the easy way out and use dull VO and visuals to bludgeon the ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...

The style of repetition isn’t lost on linguists, who say his speech is similar to what advertisers use to get people to buy products. And it’s working, thanks to the makeup of our brain.

That repetition can be exactly what someone needs ... Repeating a bad idea ad nauseam is only likely to make you look dumb (or make you a successful politician). However, if you have a well ...

If registers of speech were dress codes, I’d clothe anadiplosis in “poetic-formal.” Poetic-formal because anadiplosis is stately—stately, in part, because it forces the prose to slow down.

The goal of repetition advertising is to make the advertised product or service the first thought a person has regarding a particular item. After establishing some credibility and brand ...