a new Xbox ad campaign has us a little concerned. Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It features posters and ...

Using a Microsoft Kinect camera—the same device some Xbox fans worried was tracking their faces for targeted ads—the poster scanned the facial expressions of up to 12 people in its vicinity.

The poster could be a fun, nostalgic Christmas present. The fifth installment of the Microsoft documentary Power On: The Story of Xbox, which illustrates the good and the bad of the console’s ...

Microsoft is now selling its own Xbox Red Ring of Death poster to commemorate the release of the Power On: The Story of Xbox docuseries. The six-part documentary is a warts and all look at 20 ...

Three months after releasing an advertisement for its Surface Pro and Surface Laptop hardware, Microsoft has revealed that it was made using generative AI. The minute-long ad, which had gone live ...