Media research also has long suggested that print media benefits from "double dipping" or the "pass-along effect" – the propensity of readers to pass along a media piece to others. This ...

Print-based media outlets have seen a decline in use ... it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital ...

If you've been advertising online through Facebook and Google, you may be looking at alternatives, such as print or television ... use TV more than other media. All told, TV represents more ...

Depending on your goals, I’ve found that print media does have some advantages over digital features, such as: • Content quality: Trust is hard to come by these days. In a world where anyone ...

However, print media could be the most powerful branding ... With the right mix of print and digital marketing, you will have the advantage over your competitors. Even just having business ...

56% trust the news stories they read in printed newspapers … but only 35% trust the news stories they read in social media ... the net advantages of print on paper are becoming apparent ...