T his past Christmas, I bought a 3,000-piece LEGO set to put under my family’s tree. The bag I toted away from the ...

That’s because his ever-expanding LEGO Troy is a downtown window display every holiday season. And adults aren’t just playing with LEGOs; some of them are making a living from them. Ashley Wildermuth ...

Adults now account for 28% of all global toy sales, according to analytics firm Circana — an increase of 2.5% since 2022. In ...

“You play with Lego” is the kind of dig that Myles Turner, the starting center for the NBA’s Indiana Pacers—and, for years, maybe the only guy in the league known for being an AFOL, or Adult Fan of ...

From realistic-looking flowers to sets based on real-world UNESCO sites, Lego has gone all-in on creating sets that will appeal to adults. The focus on play has shifted to sets that not only look ...

This is due to the complexity of the build, it seems, and the intention of the product versus sets meant for play. "This building kit is part of a large assortment of LEGO Sets for Adults designed ...