Ye, the artist formerly known as Kanye West has released a self-made commercial for his Yeezy website during the Super Bowl ...

This week adidas has been teasing ALTS by adidas, via the Twitter handle of its Web3 mouthpiece, Bored Ape #8774 that goes by the name of Indigo Herz and which adidas purchased in September 2021 ...

Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand. Kanye West reignited his feud with adidas over his Yeezy brand earlier this week ...

Kanye West made a fiery request, and it was granted. Adidas has removed all Yeezy products from its website following the 47-year-old artist’s lengthy Instagram rant. The company acted quickly ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

The group’s performance represents a rebound from a challenging 2023 marked by the fallout from ending its Yeezy partnership with rapper and designer Ye. Adidas has been undergoing a turnaround ...

Kanye West's YZY brand has released a new footwear model, the Yeezy SLPR, priced at just $20. This marks the second shoe offered at this affordable price by Ye, following the Yeezy Pods, a long ...