In 2013, Adidas rolled out its superior bouncy midsole material in a signature shoe that bears the Boost name. Now Adidas is inserting the material in all of its models. Here, large slabs of the ...

Enter BOOST technology ... polyurethane Techfit upper to star alongside the experimental midsole unit. With a commercially viable debut in tow, progression quickly ensued with adidas finding ...

When the Nebraska Cornhuskers take the field for homecoming against Illinois on September 27, they’ll be wearing new Red Rising TechFit uniforms, officially unveiled by adidas today. Celebrating ...

Adidas employees specializing in kinesiology, biomechanics, materials, design, wear testing, sports marketing and brand development contributed to the product, called "Techfit," Daniels said.

Kansas Athletics and adidas unveiled ... by a metallic red stripe with limestone brick pattern outlines down the crown of the helmet. Additionally, the theme is incorporated into limestone colored ...