It’s been quite some time since we’ve seen a marketing powerhouse behind an athlete comparable to the likes of what we’ve seen Adidas put forth for their superstar Anthony Edwards.

The adidas AE 1 (and its low-top version) has been a massive success among basketball fans and players. The only thing that can outshine Edwards' first signature sneaker has been its incredible ...

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...