Therefore, to understand when to persuade others through logic and facts (versus when to simply be charming and likeable), we will turn to a model of persuasion that can help make such a ...

Creating Marketing For Two Routes Of Persuasion As a marketer, it’s important to understand in which situations, and for which types of products, the central and the peripheral routes will be ...

which theorizes how humans process stimuli like marketing via two different routes of persuasion: the central route and the peripheral route. The central route influences consumers who are both ...

Many have discovered an argument hack. They don’t need to argue that something is false. They just need to show that it's associated with low status. The converse is also true: You don’t need ...